About

We help purposeful brands connect with like minded people. We love technology, we love people more.
digital
Umuthi ® Digital
About us
Our vision is to design digital solutions that have a positive impact in the world. We work with people, businesses and organisations that share this vision. We are experts in cross-regional digital strategy and work with brands from around the world. 
2006
Learning from the finance industry

“Learning from the finance industry helped me to develop a solid base in the paid search space, from Google, Yahoo to Bing, I able to define strategies and setup solutions for some of the largest banking brands in the UK.” – Tharien Pieterse Founder

2009
Global strategy for commercial brands

“Defining global strategies to help cross-regional teams transition from traditional offline advertising to  online engagement in meaningful ways planted the seed for crafting digital strategies! Learning from an inspirational mentor and a captivating storyteller helped me present ideas and thoughts in simple ways” – Tharien Pieterse Founder

2011
Consumer electronics brands

“Nothing prepared me for the consumer electronics space, the complexity of the sheer amount of products, pricing, and understanding the competition helped me to succeed in this vertical. This helped me to choose the best tools to help businesses transform their ideas into products and start selling online.” – Tharien Pieterse Founder

2013
Travel writing

“As a digital freelancer, I learned the discipline required to work remotely while travelling large parts of the world. Studying various ecosystems, natural environments, and local farming communities helped to understand how communities work together in coops for food and job security.” – Tharien Pieterse Founder

2016
Wine tastings and terroir

Setting up shop in the Winelands of South Africa, naturally meant a transition into the ecommerce space for wineries. Setting up end-to-end solutions for some of the largest exporters of wine in this region has helped us build a solid foundation for automation from ordering online to delivering wines to your doorstep.

2019
Working with the farming community

Sustainable farming and local development projects defined our approach to storytelling. Touching hearts and minds and making a meaningful impact work both ways, not just the organisation, but also the agency that tells the story to the world.

2008
Working in the travel space

“Flights, hotel bookings and car hires are some of the most challenging spaces to manage and setup on Google Ads. The combinations of flights worldwide quickly move you to hundreds of possible combinations to maintain and manage. This was one of my greatest challenges and learningsin advertising” – Tharien Pieterse Founder

2010
Growing up in the fast-moving consumer goods industry

“An inspirational and creative time of my career was defining digital strategy in the fast-moving consumer goods industry. This taught me an enormous amount about marketing  helping cross-regional teams integrate seamless digital strategies” – Tharien Pieterse Founder

2012
Digital strategy for global gifting

“Some clients teach you a lot about vision and goals, others teach you what to avoid.  Moving client-side to define products, margins and a digital strategy set me on a new path of understanding an learnings helped me to craft a simple process for online success” – Tharien Pieterse Founder

2014
Selling luxury furniture online

We worked with a lovely boutique furniture and accessories shop in the UK that gave us the base for social media strategy and connecting to people in more authentic ways. Live your brand, talk about your passion and share your ideas with your audience to help grow online engagement.

2018
Peace education in Africa

Travelling to Rwanda to discover more about the reconciliation process and path to peace inspired a journey into elearning and solutions that help bring impactful learning concepts to more people online and via mobile.

2020
Setting up events during COVID-19

Transformation to virtual conferencing and events are part of our lives due to Covid-19. Digital transformation is needed to continue providing entertainment, value and arts to people around the world.

2006
Learning from the finance industry

“Learning from the finance industry helped me to develop a solid base in the paid search space, from Google, Yahoo to Bing, I able to define strategies and setup solutions for some of the largest banking brands in the UK.” – Tharien Pieterse Founder

2008
Working in the travel space

“Flights, hotel bookings and car hires are some of the most challenging spaces to manage and setup on Google Ads. The combinations of flights worldwide quickly move you to hundreds of possible combinations to maintain and manage. This was one of my greatest challenges and learningsin advertising” – Tharien Pieterse Founder

2009
Global strategy for commercial brands

“Defining global strategies to help cross-regional teams transition from traditional offline advertising to  online engagement in meaningful ways planted the seed for crafting digital strategies! Learning from an inspirational mentor and a captivating storyteller helped me present ideas and thoughts in simple ways” – Tharien Pieterse Founder

2010
Growing up in the fast-moving consumer goods industry

“An inspirational and creative time of my career was defining digital strategy in the fast-moving consumer goods industry. This taught me an enormous amount about marketing  helping cross-regional teams integrate seamless digital strategies” – Tharien Pieterse Founder

2011
Consumer electronics brands

“Nothing prepared me for the consumer electronics space, the complexity of the sheer amount of products, pricing, and understanding the competition helped me to succeed in this vertical. This helped me to choose the best tools to help businesses transform their ideas into products and start selling online.” – Tharien Pieterse Founder

2012
Digital strategy for global gifting

“Some clients teach you a lot about vision and goals, others teach you what to avoid.  Moving client-side to define products, margins and a digital strategy set me on a new path of understanding an learnings helped me to craft a simple process for online success” – Tharien Pieterse Founder

2013
Travel writing

“As a digital freelancer, I learned the discipline required to work remotely while travelling large parts of the world. Studying various ecosystems, natural environments, and local farming communities helped to understand how communities work together in coops for food and job security.” – Tharien Pieterse Founder

2014
Selling luxury furniture online

We worked with a lovely boutique furniture and accessories shop in the UK that gave us the base for social media strategy and connecting to people in more authentic ways. Live your brand, talk about your passion and share your ideas with your audience to help grow online engagement.

2016
Wine tastings and terroir

Setting up shop in the Winelands of South Africa, naturally meant a transition into the ecommerce space for wineries. Setting up end-to-end solutions for some of the largest exporters of wine in this region has helped us build a solid foundation for automation from ordering online to delivering wines to your doorstep.

2018
Peace education in Africa

Travelling to Rwanda to discover more about the reconciliation process and path to peace inspired a journey into elearning and solutions that help bring impactful learning concepts to more people online and via mobile.

2019
Working with the farming community

Sustainable farming and local development projects defined our approach to storytelling. Touching hearts and minds and making a meaningful impact work both ways, not just the organisation, but also the agency that tells the story to the world.

2020
Setting up events during COVID-19

Transformation to virtual conferencing and events are part of our lives due to Covid-19. Digital transformation is needed to continue providing entertainment, value and arts to people around the world.

Our clients create solutions, encourage entrepreneurship and believe in humanity.
We create impactful solutions
Our process
RESEARCH
Comprehensive research to understand the digital landscape and opportunities for your brand.
COMPETITOR INSIGHTS
Deep dive into competitor strategies to identify the gap, realistic pricing and digital strategy.
AUDIENCE SEGMENTATION
Building audience profiles to connect in more meaningful ways to the right people for your brand.
DIGITAL MARKETING
Branding and approach to digital solutions that will help your brand stand out and grow.
steps
our partners
We collaborate to deliver end-to-end digital solutions

Tharien Pieterse
Digital Strategist
Umuthi Digital

Founder and digital marketing transformation expert at Umuthi Digital responsible for cross-regional digital strategy, end-to-end eCommerce solutions, eLearning, automation, digital advertising and designing new digital products. 

Vincent Raffray
Brand Strategist
Future Collective

Vincent heads up Future Collective and is responsible for delivering strategic creative ideas across all media channels. Under Vincent’s leadership, the company continues to expand it’s client list across South Africa, the Middle East and Europe.

Mia Esterhuyzen
Corporate Culture Strategist
Future Collective

With ten years’ experience working with NGO’s and small businesses, Mia has experience with both Grassroots Development Initiatives and Top-Down management styles. This diversity of experiences has gained her the invaluable talent of strategising conflicting areas seamlessly.

Gerlinde Vassen
Web Strategist
Virtual Web Assist

Gerlinde has been developing websites and digital solutions for more than 20 years. Being able to work with companies that have an ethical approach to business and offer sustainable products is giving her the opportunity to combine her talents and values.

Umuthi ® Digital
Let’s work together
We are passionate about what we do, we love working with people, we love helping people bring their ideas and vision to life online.