Content Marketing - Umuthi Digital

WHAT IS CONTENT MARKETING?

Content marketing is the creation and sharing of valuable content to attract people to your brand. It inspires sustainable brand loyalty, provides useful information to your consumers, and stimulates a willingness to engage with your brand in future.

Umuthi ® Digital

We map audience needs with content marketing strategy.

We find what people are looking for, understand their interests and create a content map that connects them to your brand.

Content Marketing

We help you define, build and execute a content marketing strategy for your brand. Our monthly content plans help you understand and participate in the digital space.

Content Transformation

An organisation without a content marketing strategy is unlikely to keep people engaged, or remain relevant. We help you transform your content to continue engaging with your audience while reaching your goals.

Smart Technology

How do we engage remotely? Using whiteboard technology we can transform our screens into a digital canvas to brainstorm ideas, outline our approach and finalise plans to start communicating with your audience. We co-create ideas and help you transform them into meaningful discussions.

Our Approach

We map audience needs with your services and products.

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what do they want?

We identify what people are looking for as it relates to your vision, products and/or services.

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What content do you need?

We craft ideas that will help us create engaging content based on your audience needs.

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How do you talk to them?

We plan the best solutions to distribute content in a meaningful way. We also help you gain visibility online.

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DRIVE
ENGAGEMENT

We implement content campaigns and measure your brand health to ensure we make good progress.

what makes this approach different?

We don’t just SEO your website, we ensure you have relevant content and discussions that speaks to your audience. We also plan monthly connection points that will help build your engagement and brand health online. Content is not just for new consumers, it is about maintaining relationships and providing valuable services in an authentic way.