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We have told stories since the dawn of humanity. We react to the descriptive power of stories.
digital
Peoples attention spans are becoming shorter in this hyper-connected world. It is hard to argue that a WIFI connection is not a basic need. It is a daily distraction and our natural craving for new information is nourished by the Internet.
People are overloaded with information and making your brand story stand out in the constant scrolling for more is a challenge. Digital storytelling certainly is a craft, to evoke emotion and keep people connected is an art we admire.

We have told stories since the dawn of humanity. We react to the descriptive power of stories and the speaker and listener are interacting in dynamic ways. Create ways to interact with a story and keep people engaged.

How does a story develop authenticity and trust? Explore some of our favourite examples of digital storytelling.
by Tharien Pieterse
We have told stories since the dawn of humanity. We react to the descriptive power of stories and the speaker and listener are interacting in dynamic ways. Create ways to interact with a story and keep people engaged.
According to research: “The listener’s brain activity mirrors the speaker’s activity. Succesful neural coupling produces greater comprehension, understanding, anticipation and receptivity.”  (source: pnas.org)

Anybody can make a change, and anybody should try. Through collaboration, these same communities have the ability to usher in a new era of development founded on the integration of traditional and emerging energy resources.

The Hollow Interactive Documentary This heartfelt interactive documentary tells the story of the fall and rise of a county where coal was king. It explains the dilemma of industrial growth and the impacts coal mining have on the community and natural resources. These communities are fighting back to keep the county alive. This is a great story of empowerment, inspiration and upliftment. Creator: Elaine McMillion. hollowdocumentary.com

Bear 71 Interactive Documentary. Creators: Jeremy Mendes, Leanne Allison and the National Film Board of Canada in the Banff National Park.
Source: nfb.ca

This 20-minute interactive documentary highlights the story of wildlife conservation and the plight of the grizzly bear. A brilliant digital experience capturing the story of a bear, a story played out all over the world where humans and wildlife intersect.
http://bear71.nfb.ca/#/bear71
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“It highlights how our growing dependence on technology divorces us from nature, even while allowing us to keep close tabs on it. It raises questions about how we view nature, how we view ourselves in relation to technology and nature, and the nature and validity of surveillance both in the wild and within human society”.  The purpose of this story is to evoke emotion and build awareness.

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